Market Analysis


To be capable of finding the appropriate positioning and consequently deploy the right strategies, one needs to understand their market environment. With our own analytics software, we are able to analyse the Amazon marketplaces. This knowledge enables us to optimise your Amazon business and position yourself before the competition on a long-term basis.

How We Work

Our Market Analysis Service creates market transparency and enables our partners to better understand the competitive environment on Amazon in Europe, and consequently make the right decisions.

The following particular analyses are used extensively by our partners:

01

Potential analysis of products (a service also used by retailers who are not active on Amazon) to expand the product line on the basis of customer search requests.

02

Competition analysis to understand what measures are needed to better position yourself against the competition with your current product line

03

Category analyses to understand your own positioning in the market environment and to maintain vigilance on the relevant competition.

Featured cases

Januar 2020 — Apr 2020
Amazon Marketingstrategie: Umsatz- und ACoS Optimierung

Durch die Integration relevanter generischer Keywords in die Kampagnenstruktur konnte der Kampagnenumsatz im Zeitraum April vs. März 2020 im Durchschnitt um ca. +32,7% gesteigert und der ACoS um -671bps gesenkt werden.

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Januar 2020 — Apr 2020
Amazon Logistik Hybridstrategie

Durch die Umsetzung einer Hybridstrategie in der Corona Krise

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Januar 2020 — Apr 2020
Amazon Marketingstrategie: Umsatz- und ACoS Optimierung 2

Durch die Integration relevanter generischer Keywords in die Kampagnenstruktur konnte der Kampagnenumsatz im Zeitraum April vs. März 2020 im Durchschnitt um ca. +32,7% gesteigert und der ACoS um -671bps gesenkt werden.

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